September 1992 – vol. 85, issue 9–494 ' G O R R K C T P R O N U N C I A T I O N O F C H O U G H AND P O C H A R D . T o the Editors of British Birds. Sirs, I think I am correct in stating that the generally accepted pronunciation of the word Chough is like the word rough. T h e other day, however, when talking to a Cornishman, he spoke of the Choughs, pronouncing the word in the £amc way as plough. O n reflection, it seems to me ... This article is only available to subscribed users.To read more, please log in or purchase a subscription.